YUSUKE INUI
Business Broker for Owners Who Want to Exit Strategically
You only sell your business once. The approach you take matters.
Sell With Confidence. Exit With Strength.
Why Most Business Owners Don’t Get What They Deserve from Brokers
• Brokers who list but don’t strategically position your business
• Weak deal negotiation = leaving value on the table
• Poor readiness prep = long sale process and poor outcomes
• Generic marketing, not buyer attraction strategy
Business owners often don’t realize that how their business is positioned before sale matters more than the listing itself.
What Makes Our Brokering Different
We don’t just list your business.
We strategically prepare and position it
We use real operational insight from owning and selling businesses
We negotiate from experience, not just commission.
We create buyer demand, not passive exposure
Real Stories. Real Results.
Voices from the Battlefield
I referred Yusuke a business that was for sale, but didn’t expect he would find a new owner for it. The business had suffered terribly over the covid period, and that was compounded by the marriage of the owners falling apart. By the time they got themselves sufficiently organised to sell at a personal level, the business was in a bit of a shambles. Yusuke was patient with the owners and guided them through the sales process. He managed to find a suitable buyer in relatively short order and as a result, my divorcing clients were able to move on with their lives – albeit separately. Had the sale not happened, they would have been in a perilous financial position and somewhat stuck together! So a brilliant result, one far better than expected.
I’ve had the privilege of working alongside Yusuke for many years, He isn’t just a broker. Yusuke is a true business growth specialist.
His ability to spot opportunities, simplify complex strategies, and help owners see the bigger picture is transformative.
I highly recommend Yusuke to anyone looking to grow, sell, or acquire a business.
The Samurai Difference
Yūsuke Inui
Entrepreneur | Business Broker | Strategist
Most brokers talk about selling businesses.
I’ve actually built them, scaled them, and sold them.
I know what it’s like to be in the trenches, the late nights, the hard calls, the risks that don’t always pay off. I’ve grown eCommerce brands, invested in multiple ventures, and seen deals fall apart because owners weren’t prepared. I’ve also seen small, clean businesses sell fast and big businesses fail to exit all because of how they were positioned.
With over 25 years in ecommerce and digital marketing, I’ve built, grown, bought, and sold businesses of my own. As the founder of Unleashing Potential, I’ve helped countless brands scale with proven strategies — and in the last five years, I’ve brokered successful deals for entrepreneurs looking to exit, as well as buyers ready to invest smart.
The Business Samurai is the culmination of that journey. It’s where battle-tested experience meets clear strategy. My mission is to help you sell your business for maximum value — or buy one with the confidence and clarity to grow.
Because whether you’re exiting or investing, this isn’t just a transaction.
It’s the biggest wealth event of your life.
And you deserve to get it right.
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Get in Touch
If you have a query, buying, selling or getting an appraisal, drop me email and i’ll get in touch soon!
inui@yusuke.co.nz
© 2025 Yusuke Inui